SEO is short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines.
The goal of SEO is to have your website appear as the top result for specific keywords when people search for those terms. In order to achieve this, SEO must take into account how search engines work and what people are actually searching for.
The three main components of SEO are:
- On-Page optimization
- Off-Page optimization
- Technical SEO
On-page optimization refers to all the measures that can be taken directly within the website in order to improve its position in the search rankings. This includes things like titles, metatags, keywords, etc. Off-page optimization, on the other hand, refers to all the activities that take place outside of the website that can impact its position in the search engine results pages (SERPs).
This would include things like link building, social media engagement, etc. Technical SEO encompasses all the behind-the-scenes stuff that needs to be done in order for a website to be visible and easily accessible by search engine crawlers. This includes optimizing things like site speed, indexing, sitemaps, etc.
SEO can be a complex and time-consuming process, but it is worth it if you want your website to be successful. With this SEO starter guide, you will learn the basics of how to get started with optimizing your website for better visibility in global search engines.