A Simple Guide on What E-E-A-T Means
![Illustration of a content creator organizing images and text on a computer screen, representing E-E-A-T principles in SEO.](https://northtexas.marketing/wp-content/uploads/2024/04/freepik-export-20250109151343jG3U-1024x681.png)
Google coined E-E-A-T to help us understand its ranking factors and algorithm. Here is our simple guide on what E-E-A-T means.
Starting Guide to SEO
![person using cell phone for the search engine in the dark](https://northtexas.marketing/wp-content/uploads/2022/10/freepik__upload__8157-1024x765.jpeg)
SEO aims to have your website appear as the top result for specific keywords when people search for those terms. To achieve this, SEO must consider both how search engines work, what people are searching for when they search for these terms, and what they expect to see when they get to your page.