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North Texas Digital Marketing
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What is Google Business Profile?
Since its launch in 2014, Google Business Profile, formerly Google My Business, has become an essential tool for local businesses. It is a free tool that allows businesses to manage how they are shown as a Google Search Result and Google Maps.
How Google My Business Benefits Small Businesses
If you own a business, managing your business’s listing on Google My Business is necessary.
Why? When people search for your business, an optimized listing becomes a primary source of information that users will have about your business’s location, website, hours, and more.
5 Reasons Why You Should Optimize Your Google Business Profile
- It’s free.
- You don’t have to spend money to create and manage a listing on Google Business Profile. Create an account, verify your business, and fill out the listing.
- It’s easy.
- Google My Business is simple to use. Filling out your profile means providing basic information about your business that users want and need.
- It improves SEO performance.
- Your GBP listings knowledge panel can be shown for specific keywords. Taking up more space on a search result page makes it more likely that someone will visit your site and turn into a website session or even a prospect that fills out a lead form.
- It gives you control of your online presence.
- With GBP, you can control how your business is presented online. You can add photos, update your business hours, track traffic, and more. You can ensure potential customers have the most accurate information about your business.
- It helps you connect with customers.
- Google My Business allows customers to get in touch with you. They can find your phone number, reach specific service or product pages directly, book appointments with you directly from your listing or leave reviews, ask questions, and see photos and videos of your business.
Overall, Google My Business is a valuable tool for business owners. So, if you don’t have a listing yet, now is the time to create one!
Updating Your Google Business Profile
Ensuring your Google My Business profile is accurate and up-to-date is essential for helping customers find your business and can also help improve your ranking in search results. You can edit your business’s profile anytime by logging into your account and making the necessary changes.
A business’s Google My Business profile includes key information such as the business name, address, phone number, hours of operation, website, and photos. This information helps customers find your business on Google Search and Maps, and can also help you stand out from your competitors.
If you don’t already have a Google My Business profile, you can create one for your business by following these simple steps:
How To Create Your Profile
Go to google.com/business and click “Start now.”
Enter your business name and address. If your business has multiple locations, you can add them one at a time.
Choose the primary category for your business. You can also add additional categories to describe your business.
Enter a phone number and website URL. Add some photos of your business.
Customers can see your photos when they find your business on Google. When you’re finished, click “Finish.”
That’s it! Your Google My Business profile is live, and you can start managing your online presence across Google.
Google Posts
How Often to Post on Google Business Profile
If you’re wondering how often to post on Google My Business, the answer is relatively simple: Post often and post consistently. That being said, you don’t want to spam your followers with too many posts.
Aim for 1 per week, or even 1-2 per month if you’re just getting started.
Quality is always more important than quantity. Google Posts are seen as a ranking indicator rather than a ranking factor, therefore posting consistently is just as important as quality of post.
Reach Out For Help With Your GBP
So there you have it! Get started posting on Google My Business today and watch your business grow.
If you want a Google Business Profile optimization service, North Texas Digital Marketing LLC can help with all the tasks in this guide and more. Contact us today for help with your listing.
