What does SEO mean?
SEO is an acronym that stands for “Search Engine Optimization.” Search engine optimization is a website marketing strategy that aims to increase a website’s online visibility on various search engines, such as Google and Bing.
SEO aims to have your website appear as the top result for specific keywords when people search for those terms. To achieve this, SEO must consider both how search engines work, what people are searching for when they search for these terms, and what they expect to see when they get to your page.
The three main components of SEO are:
- On-Page optimization
- Off-Page optimization
- Technical SEO
SEO can be complex and time-consuming, but it is worth it if you want your website to succeed. With this SEO starter guide, you will learn the basics of how to get started with optimizing your website or when looking for a Texas digital marketing agency to do the work for you.
On-page optimization
On-page optimization refers to all the measures that can be taken directly within the website in order to improve its position in the search rankings. This includes things like titles, metatags, keywords, etc.
This would include things like link building, social media engagement, etc.
Off-page optimization
Off-page optimization, on the other hand, refers to all the activities that take place outside of the website that can impact its position in the search engine results pages (SERPs).
Technical SEO
Technical SEO encompasses all the behind-the-scenes stuff that needs to be done in order for a website to be visible and easily accessible by search engine crawlers. This includes optimizing things like site speed, indexing, sitemaps, etc.
